The spread in the use of the Internet over the last few decades has brought about profound changes in the way we communicate.
Most of us may know by now that digital communication is any type of communication that is based on the use of technology. There are many channels and forms of digital communication. In the workplace, which is what we will focus on in this module, it can range from sending an email, having a chat conversation with your work team, or having an online professional meeting through some platform, among others.
But, do we know how to have effective digital communication in the workplace and how to get the most out of it?
In this module we will focus on how to improve digital communication and thus coordination with others, by developing the necessary skills that will help drive effective digital communication in the work environment.
Currently, after the COVID-19 crisis, the digitalization processes of companies have accelerated, which has led to the establishment of new remote working methodologies, encompassed in the new term called Smart working, in which work teams become virtual.
Therefore, it should be noted that this type of digital communication is nowadays the new norm, in which in addition to the knowledge of certain skills and digital tools, we must learn the codes of conduct of communication in the current digital environment, and work on our soft communication skills, to achieve effective communication, which is basic for teamwork and coordination with others, the professional development of the individual, as well as to have an attractive, productive and enjoyable work experience, and in turn adapt to the new circumstances and labour challenges in which we live.
To achieve the above objectives, it is valuable to know that digital communication has inherent characteristics, advantages and disadvantages compared to the face-to-face communication to which we have long been accustomed. Digital communication is faster, interactive, decentralized, more participatory, less hierarchical. Above all, it allows us to interact immediately, eliminating the physical barriers that could condition us before. One of its particular characteristics is that it is not usually accompanied by the non-verbal language that accompanies traditional communication, which poses new paradigms.
According to these characteristics, let's see in the following unit, what are the most common problems that can arise through digital communication in the workplace.