Case Study. BlackBerry cell phones
Blackberry was designed and developed by RIM (Research in Motion) in 1999. The pioneer in bringing email services to handheld mobiles, BlackBerry became the favourite device of world leaders, businessmen, and celebrities. Owning a BlackBerry device was a status symbol. The company grew from 1999 to 2007 because the company's innovative product lines were well received.
The introduction of the touch-screen iPhone in 2007 triggered a dramatic shift away from Blackberry handheld devices, and Blackberry lost more than half of its market value in two years. In addition, Blackberry failed to anticipate the emergence of the "app economy," which led to massive adoption of iPhone and Android-based devices.
Case Questions: Using the above information and the techniques you learned to come up with creative ideas, try to solve the problem faced by BlackBerry, in particular:
- Define the problem and formulate the goal.
- Use the design thinking framework to generate ideas to achieve previously formulated goal.
- Use brainstorming technique to discuss ideas resulted from previous step