Case Study. Villa Kazbek
Villa Kazbek is a luxury 5 star boutique hotel owned by the Swedish investment company Pervanovo. It offers elegantly furnished rooms with stylish bathrooms. Kazbek is located at the seafront of Gruz Bay and a 10-minute drive from Dubrovnik's Old Town. Although location attracts tourists to stay at this boutique hotel, construction works aimed at widening and reconstruction of Lapadska obala have made the location of Kazbek less attractive. In order to compensate impairment in location, management of Kazbek hotel decided to reduce their prices. Besides, guest reviews and grades regarding location are worsened.
Case Questions: With the above information, as well as using the techniques you have learned to generate creative ideas - solve the problem faced by Kazbek management, in particular:
- Define the problem and formulate the goal.
- Using six thinking hats identify six different scenarios to achieve previously formulated goal.
- Use brainstorming technique to discuss ideas resulted from previous step.
Six thinking hats technique