Case Study. EZZA Steak & Cocktail Bar
The EZZA restaurant in Dubrovnik opened in August 2021 with the plan to operate all year round. The original idea behind EZZA Steak & Cocktail Bar was to create a fantastic place that would offer the most passionate meat lovers a variety of culinary options, adding a special flair to the steak and cocktail bar culture in Dubrovnik. At EZZA Bar, guests can enjoy a truly unforgettable experience of sharing and sampling tapas-style food. Unfortunately, EZZA had to close its doors over the winter months in November 2021 due to the great challenges of these uncertain times.
Case Questions: With the above information and the techniques you learned to come up with creative ideas, try to solve the problem faced by EZZA owners, in particular:
- Define the problem and formulate the goal.
- Using the brainwriting technique, list activities that EZZA could take to stay open in the winter.
- Use the brainstorming technique to discuss the ideas from the brainwriting.
Proposed solution Problem: Difficulties in business – risk of closing
Main goal: Stay open through the winter
Most obvious solution: Create a list of activities that will take place at the restaurant during the winter to attract customers.
List of possible activities:
- Themed nights;
- Musical events,
- Humanitarian actions;
- Loyalty programme
Brainwriting and brainstorming