Creativity

The company "World of Sweets"

"World of Sweets" is the leading manufacturer of confectionery in the region thanks to its quality, tradition and strong brand. The company has secured its leading position in the market by focusing on the production of original and high-quality products in the long term. Its ultimate goal is to meet the needs and desires of consumers.

The Human Resources Management Policy demonstrates a high level of corporate social responsiveness. All employees have the opportunity to develop personally and professionally by investing in the expansion of their knowledge and skills.

Considering employees as the foundation of success, the Company organises an Academy to provide a planned training programme to continuously nurture the innovation and creativity of employees to achieve maximum efficiency in the workplace. Their achievements are appropriately rewarded.

Suppose that you are a product developer. Gather a team to come up with ideas for a new chocolate candy bar.


The company "World of Sweets"

"World of Sweets" is the leading manufacturer of confectionery in the region thanks to its quality, tradition and strong brand. The company has secured its leading position in the market by focusing on the production of original and high-quality products in the long term. Its ultimate goal is to meet the needs and desires of consumers.

The Human Resources Management Policy demonstrates a high level of corporate social responsiveness. All employees have the opportunity to develop personally and professionally by investing in the expansion of their knowledge and skills.

Considering employees as the foundation of success, the Company organises an Academy to provide a planned training programme to continuously nurture the innovation and creativity of employees to achieve maximum efficiency in the workplace. Their achievements are appropriately rewarded.

Suppose that you are a product developer. Gather a team to come up with ideas for a new chocolate candy bar.


Team creativity in solving the candy bar challenge can be encouraged in which of the following ways?





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What tools should be used to develop ideas about the characteristics of candy bar (e.g., bar form, colour, taste, packaging…..)





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Is there a possibility to adapt the brainstorming tool to specific circumstances of social distancing (e.g., online)?




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Unfortunately, it is not the correct answer. Please review the training module “Creativity”

When we apply the design thinking framework, what is the first step we need to take?





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Unfortunately, it is not the correct answer. Please review the training module “Creativity”

Which of the following Hats symbolises the analyses of company statistics (such as revenues, costs, sales)?





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Congratulations, you win!